Site Meter Basic, which is the free product version of their website analytics service, provides a decent amount of analytical data.

The following list contains what I think are some of SiteMeter’s best features:

  • Ease of Navigation – SiteMeter’s menu was one of the easiest ones to navigate out of all of the website analytics providers I have covered so far. Some of the other analytics providers, especially Google, should have gone through a more intensive testing process for the ease of navigation among normal users, not the designers. Maybe they should give Robot Replay a try.

Site Meter on the other hand seems to have conducted the proper amount of research, and put together a website that scores high in the Web-Site Flow Aesthetics department. The different resources and features available for users are broken up into nice and neat categories. There is no detailed or complicated drop down menu, which helps a beginner avoid feeling overwhelmed. SiteMeter even has a tour that that explains how to find and use the different features. What’s even better is that the tour’s explanations are given in such a beginner-oriented method, that even my dog seemed to understand……”good boy.”

  • Recent Visitor Details – Once again, with other website analytics services I had it took me a while to find certain pieces of information about my visitors, especially specific details. You probably won’t have a problem finding this information on SiteMeter though, because it’s right where it should be, in the recent visitors category. After you navigate to the visitor details, SiteMeter provides you with an extensive summary of most of the information you need for a particular visitor of interest…… all on one page!! What a great concept.

  • Statistics Help – Staying true to the theme of making their Analytics Service as easy to understand as possible, SiteMeter even includes a statistics help box at the bottom of each page of data.

The only downside to SiteMeter’s free package is that it does not include a majority of the features that are available through their service. What’s even worse is some of SiteMeter’s competitors, like Google Analytics and StatCounter, offer a free package that includes many of the features SiteMeter makes you pay extra for. But overall, SiteMeter is a great, easy to use website analytics resource.


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